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Scott Hess is the Vice President of Insights for TRU, a global youth research firm, and is considered one of the foremost authorities on American youth. In this role, Scott works across TRU's syndicated and custom research divisions to discover, distill, and communicate compelling, actionable insights for clients -- the world's leading youth brands and companies. A sought-after speaker, consultant, and moderator, Scott helps clients develop more youth-relevant products and services, communicate more effectively with their young customers, and ensure that corporate strategy and execution align with the evolving zeitgeist. Over the past decade, Scott has worked with virtually every significant youth-relevant entity in business today, from motorcycles to movies, from social networks to skin care, and from governments to gum. As a husband and father, Scott's committed to building a future that's profitable for clients as well as positive for young people. As a former teenager, Scott's personal mission is to make sure that young viewpoints are heard, respected, and understood.
How Some Millennials End Up Paying Their Parents' Student Loan Debt
Alex Lykos doesn't like to think about what his life would be like if he only had to deal with $27,000 in student loans.
The 23-year-old is making good money as a software engineer in Boston and, at least on paper, is faring better than the average college graduate who is $35,000 in the red.
Yet, Lykos has also assumed responsibility for another $92,000 in Parent PLUS loans that his mom and dad took out to pay for his college education. He has no legal responsibility for them and there would be no financial repercussions to him if he decided to turn a blind eye.
"I simply pay their loans month by month out of kindness," says Lykos, who agreed to pay them as a teenager before he fully understood what that meant.